COAL LANE HOUSE: A CASE STUDY
THE CREATIVE EQUATION
We’ve said it before, we’ll say it again – concept plus SoScout location equals much more than the sum of its parts. Today we’re taking a look at SoScout’s flagship location, Coal Lane House, to see just how versatile and dynamic one location together with the right creatives can be.
SoScout’s locations all have one thing in common – personality. And SoScout’s clients all have one thing in common – a brand with its own unique character and a strong creative vision. When a strong brand meets a location with an aligned personality, the location serves to amplify that creative vision and gives unique results every single time.
Ready to see how location creatives
work their magic?
Finding the perfect location isn’t just about pretty pictures in a database. It’s about understanding your creative vision, reading between the lines of your brief, and matching you with spaces that work both creatively and logistically.
Get our free Location Matching Guide and discover how we help productions find their location soulmate. You’ll read 5 real success stories where our strategic recommendations unlocked the creative vision in ways our clients hadn’t imagined – including one production that saved 25% on their location costs.
Plus, you’ll get 3 insider emails about working with our platform, featuring platform tours, booking tips from our most successful clients, and behind-the-scenes insights into how we vet properties.
Learn how location creatives match production briefs to shoot-ready locations and save your shoot.
WHY COAL LANE HOUSE WORKS
Coal Lane House is the home of SoScout’s founder, interior designer Stephanie O’Sullivan and where SoScout started from. Built on the site of an old leather warehouse and designed by Stephanie and her architect husband, Graham, it embodies many of the characteristics we look for in our directory locations, and has the two primary features we require – space and personality.
Spacious interiors are essential for production crews, though we do also curate intimate spaces for specific creative needs. Through its mix of industrial textures, mid century furnishings and minimalist styling, Coal Lane has its own very unique personality, providing a rich canvas for creatives to work with. This case study aims to illustrate just how incredibly foundational a great location is to a brand shoot and show that the location doesn’t define the outcome.
When creative teams choose and use the right location for a campaign, and use it well, the return on investment is huge. The result is that clients get exceptional, authentic-feeling assets that will attract and compel their audience in all the right ways – the Coal Lane House case study proves just that.
HOW GREAT LOCATIONS ELEVATE GREAT IDEAS
Coal Lane’s rich visual textures and interesting natural light are what make this space such a creative catalyst – you’ll see how natural-light shoots take advantage of how the light changes throughout the day and shoots with additional lighting make the most of the subtle surface texture of the fair-faced concrete walls. Some brands have opted to dwell in the velvety tones and warm glow of diffused natural light while others have exploited the industrial vibe that you get when you bring additional lighting to concrete surfaces.
The flow of the spaces, the combination of furnishings and surface textures and how the space feels all give creative teams something substantial to work with, a way to take the concept they’ve designed and make it into something unique to them. The non-studio setting makes these concepts feel real to the viewer/ consumer too, a compelling authenticity that can’t be manufactured.
CASE STUDY: FIFTEEN CREATIVE TEAMS, ONE INSPIRING LOCATION
Across these next few slides you’ll see how different brands have used the same structural elements, surface textures and spaces to support their brand’s aesthetic. You’ll see how each creative team chose to use available and/ or additional lighting to support their vision and how the space’s personality complimented each brand while still offering a multitude of creative possibilities. Rather than over explain, we’ll let the visuals do the talking. Below you’ll see how 15 different brands have used Coal Lane House as the dynamic backdrop to their fashion brand – and this selection is only fashion brands.
Scroll down to see the location in action and a wrap up at the end.
CREATIVE EXPERTISE
When hiring a creative team to execute your vision, or working with in-house creatives, the mark of their expertise will be in their capacity to exploit a location to its fullest potential. Styling, casting, lighting and direction all come together to create something unique against the rich canvas of a genuine location that will not only compliment the brand’s personality but elevate the aesthetic and lend a whole new dimension to the campaign story.
Ready to see how location creatives
work their magic?
Finding the perfect location isn’t just about pretty pictures in a database. It’s about understanding your creative vision, reading between the lines of your brief, and matching you with spaces that work both creatively and logistically.
Get our free Location Matching Guide and discover how we help productions find their location soulmate. You’ll read 5 real success stories where our strategic recommendations unlocked the creative vision in ways our clients hadn’t imagined – including one production that saved 25% on their location costs.
Plus, you’ll get 3 insider emails about working with our platform, featuring platform tours, booking tips from our most successful clients, and behind-the-scenes insights into how we vet properties.
Learn how location creatives match production briefs to shoot-ready locations and save your shoot.
CHARACTERFUL PROPERTIES AS THE RICH CANVAS, NOT THE DNA
SoScout is a curated directory of properties that are shoot-ready and will lend their personality to a campaign as the rich canvas for the creative team to work on, but they are not the DNA of the shoot. Each production crew and brief brings itself to a location in a symbiotic relationship that produces something different every single time to create effective, compelling campaign material.
When creative teams choose and use the right location for a campaign, and use it well, the return on investment is huge. The result is that clients get exceptional, authentic-feeling assets that will attract and compel their audience in all the right ways – the Coal Lane House case study proves just that.
Ready to see how the right location can amplify your brand’s creative vision? Explore our curated directory and discover your brand’s location soul mate.