Author: Stephanie O Sullivan

  • SOSCOUT SESSIONS // Episode #4 – HOMEOWNER, ELOISE DUFFY, TEACH AN FÓD DUBH

    SOSCOUT SESSIONS // Episode #4 – HOMEOWNER, ELOISE DUFFY, TEACH AN FÓD DUBH

    A FAMILY HOME THAT INSPIRES CREATIVE PROJECTS 

    For producers and creative brands alike, the perfect shoot location balances functionality, aesthetics, and character. “Teach an Fód Dubh” achieves all three. Built by Eloise Duffy and her husband Sean, this home combines natural materials, thoughtful design, and practical living. We spoke to Eloise about creating a space that adapts to both daily life and creative projects.

    DESIGN ROOTED IN SIMPLICITY AND NATURE

    Eloise and Sean’s love for texture, concrete, and wood began long before they built the house. On early dates to cafés and restaurants, they would notice interior details they admired and imagine how they could bring those elements into a home. This attention to detail became a guiding principle for their own space.

    A chance meeting with architect Tom O’Brien at the Ploughing Championships cemented the vision. Eloise explains, “We just clicked. Tom understood simplicity, natural textures, and designing a home that suits how you want to live.” Their brief was clear: concrete ceilings and floors, natural wood, floor-to-ceiling windows, space for a working farm family, and four bedrooms with functional layouts. Beyond these essentials, they allowed Tom’s creativity to shape the home.

    “If you are hiring an architect, you have to let their creativity come out. Tom delivered us our forever home, there’s nothing we would change in this house.”

    Tom, who is from a farming background himself, took their references to farm structures and natural textures and turned them into a family home that feels warm, grounded, and deeply functional, without ever feeling like a literal farm building. “That is art to me.”

    A small excerpt from Tom’s writing on the project:

    This project is not beholden to an ideology of craft, it is not about the landscape, it is not about truth, and not expressly about materiality … It contradicts itself in its efforts to mine novelty / eccentricity from convention and precedent, in the balancing of the aspirations of the architect and the aspirations of the client … 

    FUNCTION AND DURABILITY FOR EVERYDAY LIFE

    The house was designed to support the realities of family and farm life. Sean regularly comes in covered in muck, so the home includes spaces for wellies, handwashing, and laundry. Eloise notes that permanent features such as wardrobes, kitchen units, and built-ins, use simple, durable materials meant to last a lifetime. Laminate floors will eventually need replacing from years of family use, but the home’s core elements were chosen to withstand daily life without compromising aesthetics.

    “There is (washable) marker all over a kitchen wall from my two-year-old, and a trampoline outside the window. We move things when necessary, but this is our home.”

    FLEXIBLE SPACES FOR CREATIVE USE

    One of the home’s biggest strengths as a location is its strong personality combined with flexibility as a space. Furniture can be moved, toys relocated, and temporary adjustments made for shoots. The family has found that creative teams often see possibilities they hadn’t considered. A sitting-room couch was recently moved into a new space during a shoot, changing how the family uses the rooms. A temporary bedroom swap for the four-year-old became permanent because he loved the new room so much.

    “Seeing creative teams use the space differently shows us ideas we had not thought of. It inspires how we live and how we might use our home.”

    PRIORITIZING ETHICS AND VALUES

    The homeowners are selective about who they welcome into their home. Eloise is vocal about Palestine, and their ethical values guide decisions about which projects to host. “No amount of money is worth compromising my values,” she says. They make sure the projects they accept align with their principles, creating a respectful environment for both the production and the family.

    LIVING FIRST, HOSTING SECOND

    Every addition or change to the home prioritises family wellbeing. The couple is currently installing a sauna, not for shoots but for their own relaxation and together time – time that isn’t spent tidying or meal prepping or scraping porridge of their concrete floor. Productions work around these personal priorities, ensuring the home remains comfortable and functional while still serving as a dynamic filming location.

    “Everything we do in this house is for our family first. Producers can adapt around that, and it works for everyone.”

    A LOCATION THAT INSPIRES

    Teach an Fód Dubh balances daily life with creative potential. It is durable, adaptable, and full of personality, making it appealing for creatives & producers seeking a location that can support photoshoots, or film. The home’s attention to natural materials, thoughtful layouts, and lived-in charm makes it versatile for multiple creative uses.

    Eloise concludes, “Hosting projects lets us see the house through other people’s eyes. It reminds us why we built it and helps us appreciate the space even more.”

    If you’d like to learn more or explore the home for your next project, get in touch.

  • SOSCOUT SESSIONS // Episode #3 – Fashion Designer Helen Steele | A Life in Colour

    SOSCOUT SESSIONS // Episode #3 – Fashion Designer Helen Steele | A Life in Colour

    A LIFE IN COLOUR

    Helen Steele has spent her life exploring colour. From her eponymous fashion line to her ongoing Dunnes Stores collaboration, colour is her language, her tool, and her signature. For Helen, design is not just about clothes, it is about experiences, energy, and how the spaces around her influence her work.

    “I’ve dedicated my life to colour. What I do with colour is 80% instinct, and I trust that.”

    FINDING INSPIRATION EVERYWHERE

    For Helen, inspiration is found in movement, in travel, and in the quiet corners of everyday life. Hiking along the Wicklow Mountains, walking the Howth Cliff Walk, or exploring Killiney Hill sparks ideas. Walks out to Poolbeg every Sunday, and Dublin Port’s shapes and colours are important too. 

    “I kind of find beauty in the mundane and the daily experience. Inspiration is everywhere, from galleries to street style, from the coastline to London’s Shoreditch graffiti.”

    Travel and fashion weeks offer additional sparks. London and Paris provide textures, colours, and moods that Helen absorbs and translates into prints and patterns. Fashion, she says, is an art form that is deeply personal. How people dress tells a story about their mood and their personality.

    Ask Helen which creatives she’d love to sit with and her mind jumps from O’Keeffe’s Arizona light to Turner’s wild seas, from Da Vinci’s genius to Rembrandt and the Dutch Masters. She’s fascinated with how they created colour hundreds of years ago, mixing pigments by hand and still achieving perfection. She says she can spend hours in the National Gallery, nose practically to the canvas, stepping back, leaning in again, noticing new details every time.

    Francis Bacon is another artist that Helen returns to again and again, visiting his studio at the Hugh Lane often. She loves how he pushed colour into tension and chaos, yet always held emotional truth at the centre. His work encourages her to trust instinct over neatness.

    “I’ll sit in front of Francis Bacon’s interview and listen to him speak, every time I listen and every time I look in his studio I see something different. I look at the mess of his studio and it really reminds me of my own studio in Monaghan and that his process seems kind of similarly chaotic to mine. His use of the color pink and how he painted flesh was so interesting… How he mixed paint on the door of his studio – I do that the whole time.”

    THE ROLE OF LOCATION

    Helen has learned that the right shoot location can transform her designs. A space is more than a backdrop. It can be a collaborator, a character, a force that shapes the energy of a shoot.

    Coal Lane House is a perfect example. The collection Helen brought to this location was bold and vibrant, but the grey cement walls grounded everything, giving it a slick, modern, and elegant edge.

    “The energy in that location was amazing. You can feel it, and it elevates your work.”

    The Greenhouse offered an entirely different experience recently. Every room surprised and delighted Helen and her team.

    “Walking through The Greenhouse was like Dorothy seeing Oz. Every room had its own life. Spaces like that feed into the designs.”

    The Woodland Lodge provided a colourful, eclectic backdrop, full of character, while The Vibrant Eclectic overflowed with energy and personality. For Helen, each location provides a different palette, a different mood, and a different opportunity to bring her work to life.

    DESIGNING FOR ENVIRONMENT

    Environment is central to Helen’s philosophy. Whether it is athleisure for Dunnes or silk dresses for her fahsion line, her designs respond to context, movement, and comfort.

    “Environment dictates design. Comfort, colour, freedom. If people don’t feel good in what they wear, I haven’t done my job.”

    Her athleisure line celebrates movement and energy, but also rest and self-care. Clothes should suit your life, whether walking the dog on a freezing morning or working out in a studio. Meanwhile, her silk dresses, sent mainly to the Middle East, flow effortlessly under abayas, combining lightness with elegance.

    She mentions seeing people online wearing her Dunnes collab doing aerial pilates:
    “Seeing them move in those hoops just blows my mind every time. So cool.”

    Helen believes that the choices people make in their clothing are among the few things in life they can control, and that brings joy and confidence. Colour, freedom, and comfort are non-negotiable in her designs.

    CREATIVITY AND PROCESS

    Helen’s creative process is immersive and dynamic. She has two studios: one beside her home for her Dunnes collaboration, and a larger studio in Monaghan for her fashion line.

    The Monaghan studio, a converted duck hatchery, allows her to work at a grand scale. She rolls out huge canvases, layers paint, throws colour onto walls, and photographs the results. Every piece is alive and in motion before she digitally manipulates it into a print.

    In the studio beside her home, she works on smaller-scale prints, often late into the night when inspiration strikes.

    “One night last winter, I woke at 3:30 a.m. with an idea, ran outside in excitement, and nearly broke my ass on the ice. But that is how it is when creativity hits.”

    Both studios carry energy from the people who inhabit them, from builders who care about craft to children who add playfulness to the space. Helen feels that positivity remains in the room and contributes to the work.

    ADVICE FOR CREATIVES

    For anyone starting out, Helen has a clear message: trust yourself and fight for your creative ethos.

    “Take advice, but apply it to yourself. No one knows you like you do. No one has your creative DNA. Fight for it. Keep it safe and protect it.”

    It took her twenty years to build a sustainable career, learning patience and persistence along the way. The path is long, but maintaining your vision is essential. She also acknowledges the support of Dunnes Stores, which has made it possible to sustain a fashion career in Ireland while staying true to her style.

    THE IMPACT OF COLOUR AND PLACE

    Helen Steele’s career is a testament to the power of colour, environment, and thoughtful design. Her work comes alive when paired with the right space, as demonstrated in her shoots at Coal Lane House, The Greenhouse, Woodland Lodge, and The Vibrant Eclectic.

    “The right location can elevate your work. You can feel the energy of a space, and it feeds into the designs.”

    Her designs celebrate freedom, colour, and joy, showing how creativity, craft, and environment intersect to produce something vibrant, alive, and unmistakably Helen Steele.

    Reach out to us today with your brief and let our Location Creatives find your location soulmate hello@soscout.com or browse our locations and send an enquiry.

  • YOUR LOCATION CREATIVES

    SOSCOUT PLATFORM OVERVIEW

    As location creatives, we’re here to help you find your project’s soulmate location. When you send us your brief, we look beyond a database of images to deliver creative solutions but sometimes you want to explore on your own.

    Here’s how to navigate our platform. 
     

    First, some SoScout stats that might surprise you:

    • 60% of our properties are outside Dublin.
    • 18 UK locations including Northern Ireland and London.
    • 16 Dublin city-centre properties (D1-D4), with six more in Dublin 7.
    • 7 new locations added every month since our May relaunch.

    EXPLORING THE PLATFORM

    Start with the Map 


    Click the map pin on our locations page to see everything geographically. Sometimes the perfect spot is where you least expect it.

    Filter First, Scroll, Enquire
     

    • Key Features: Need an Aga? Tennis court? Workshop space? We’ve got filters for that.
    • Price: 70% of our properties are €100-€150/hour (premium locations, accessible pricing)
    • Type: Nearly 30 categories from apartments to warehouses.
    • Materiality: Search by materials and aesthetics – marble, monochrome, bold color, plants – get the vibe you need. 
    • Availability: What Can You Shoot? Everything from quick social content to full TV series (one-third of our locations). Plus flexible timing – half day to multi-day shoots, many with overnight stays available. Bonus: a third also work as alternative event venues.

    Pro Tip: Don’t forget to upload your brief when you enquire. Our Scouts use every detail to find your perfect match, offering you our Scout’s Recommendation. 



    5 Things We Look For (So You Don’t Have To)

    Not every potential property becomes a SoScout location. Here’s what we’re really looking for when we vet new properties:
     

    1. Homeowners Who Get It
    We only work with property owners who understand and embrace the creative process. No last-minute restrictions, no stressed-out hosts – just people who are genuinely excited to be part of your project. (We also educate them on what to expect on a shoot day, and take care of all the paperwork & contracts too.)
     

    2. Space That Works
    Pretty photos don’t tell the whole story, we consider crew movement and equipment needs. If it looks great but won’t work practically, it doesn’t make the cut.
     

    3. Multiple Sets in One Location
    The best properties give you options – kitchen, bedroom, garden, sitting room – each space offering different moods and possibilities. Dynamic locations mean better value and creative flexibility.

    4. Logistics That Make Sense
    Parking for crew vehicles? Easy load-in access? Reliable wifi and power? We note everything on the property profile because we know these details can make or break your shoot day. We’ve also recce’d the surrounding area to bring you info on local shops, food & coffee for the on-site essentials.
     

    5. That Special Something
    Call it personality, character, or je ne sais quoi – the best locations have an indefinable quality that elevates whatever you’re creating. As designers with decades of combined experience, we know it when we see it, and so will you. 
     

    The Result? Every property on SoScout has passed our 5-point test. When you book with us, you’re not just renting a location – you’re getting the space for your concept to develop and expand, often exceeding its original potential. Original concept plus SoScout location is equal to much, much more than the sum of its parts.

    Get in touch with us at hello@soscout.com or enquire through the website.

    The Journal

    Articles, interviews and SoScout edits – you can read more here.

  • SOSCOUT SESSIONS // Episode #2 – Photographer Alex Hutchinson

    SOSCOUT SESSIONS // Episode #2 – Photographer Alex Hutchinson

    MEET ALEX HUTCHINSON

    Photographer Alex Hutchinson has built a career around the pursuit of light. Known for his cinematic, quietly powerful imagery, Alex’s work captures atmosphere as much as it does subject. Whether he’s shooting fashion editorials in Dublin or scouting dreamlike spaces abroad, his process always comes back to a simple question: where’s the light?

    We sat down with Alex to talk about creative influences, the power of environment, and why simplicity always wins.

    “Light is everything. Whether indoors or outdoors, I plan around when the light will hit best.”
    — Alex Hutchinson

    CREATIVE INFLUENCES

    If you could have dinner with any creative from history and pick their brain about their process, who would it be?

    I thought about this a lot, and I couldn’t really pick what I’d consider a traditional artist.
    Terrence Malick would be the person I’d love to sit down with, just to understand how he thinks.

    He directed The Tree of Life and A Hidden Life, and when I first picked up a camera around 2010 or 2011, those films completely changed how I saw photography. I owe a lot of my visual aesthetic to the way he shoots.

    I can’t shoot like him, but I love telling visual stories that feel cinematic, moments that the viewer can connect to. People often ask if I tell models how to pose, but I don’t. I try to create an atmosphere that feels like a real moment.

    Lighting, music, and the energy of the crew all have to be in sync. Watching interviews with Malick made me realise his process is similar: if the light is right and the moment’s there, everyone just moves instinctively and captures it. Then the story gets built in post.

    A DOP who worked with him once said, “Working with Terrence made me not just a better cinematographer but a better person.” That says it all.

    I’d also love to talk to Paul Thomas Anderson. There Will Be Blood is my favourite film of all time. From a visual storytelling perspective, it’s immaculate. My first question would probably be, “How did you get the budget to do this?”

    Shot by Alex for 4thArq at Coal Lane House

    FINDING INSPIRATION

    Where are you finding inspiration at the moment?

    I’m editing a shoot right now, and I’ve never seen Dublin look more like continental Europe, maybe even a bit like New York. I’ve been away so long that I’m seeing it differently.

    I’d also been watching a lot of films before that shoot, which definitely influenced how I approached it. Photography goes in peaks and troughs. Sometimes you’re uninspired, and then suddenly something clicks and you’re back in it.

    Even though I can’t shoot exactly like Terrence Malick, his visual storytelling still influences me. He uses natural light so beautifully, and I try to think the same way: how can I use the light that exists right now to tell a story?

    Any recent films that inspired you?

    One Battle After Another. Visually, it’s fascinating, more storytelling-driven than visual, but still cinematic.
    There were evening scenes that just made me think, that’s incredible camera work.

    I’m a nightmare to go to the cinema with because I’ll point out the lighting in a corner, and my wife’s like, “It’s just a corner.” But everything in a film is intentional. When it’s done right, it completely transports you.

    When you’re creating for yourself rather than someone else, that’s when your true creative stamp comes through.

    “Everything in a film is intentional. When it’s done right, it completely transports you.”

    Shot by Alex with model Joanna Cooper at Coal Lane House


    ON LOCATIONS AND LIGHT

    When scouting or choosing a location, what do you look for that others might miss?

    It depends on the brand, but I look for minimal distractions: clean, simple spaces with interesting textures and light. I like settings that absorb or reflect light in a subtle way. I keep a running list of scouted spots. When a project comes in, I match the brand, model, and wardrobe to the right location.

    Ultimately, light is everything. Keeping the frame clean lets the garment and model remain the focus.

    Can you think of a shoot where the location completely changed the concept?

    Definitely. My first accidental cover shoot. We were at a Dublin hotel, shooting in one of their luxury suites, but it wasn’t working. The light was off, the energy was flat.

    Then I walked into the bathroom: marble everywhere, glass shower, gold taps, huge mirrors. Perfect.

    We ended up shooting six or eight looks in that one bathroom. It was supposed to be a simple four-page hair story, but the editor came in and said, “This is a full fashion shoot.”

    One of those shots became the cover; the model perched on the sink in a huge blue dress, looking fierce. That location changed everything. You have to be able to adapt and trust your instincts when something isn’t working. That’s something that comes with experience too.

    Shot by Alex for 4thArq at Coal Lane House

    When has a location become another character in the story?

    Coal Lane House, without a doubt. You could shoot there every day and never get the same result.

    The first time I shot there was during the pandemic with Joanna Cooper’s brand. She couldn’t travel, so a friend connected me with the owner of this newly finished house: raw concrete, minimalist, beautiful light.

    We sat on the photos for months because we knew the place would blow up once people saw it. Now, it’s been shot dozens of times, probably half by me.

    What makes it special is how the light moves through it throughout the year. It transforms constantly, which keeps it inspiring.

    “There are three essentials in fashion photography: location, styling, and model. If you get those right, you could take a terrible photo but you’ll get somewhere. If you have a poor location, good style, and good model, the location could end up being so distracting.

    Shot by Alex for Benetti Menswear at Coal Lane House

    INSIDE THE CREATIVE PROCESS

    Walk us through your thought process when you first step into a space.

    The first thing I ask is, “Where’s the light?”
    I use an app called Sun Surveyor to track it and see where it’ll hit in an hour, because that’s usually when the model’s ready.

    I plan around that, but I also like working on the fly. I’ll ask the space owner when the light is best, then structure the day around it.

    My dream location? A villa in Mallorca with Danish minimalist interiors and Moroccan warmth: soft orange walls, wood, cream furniture, sunlight from every direction. Minimal, warm, and distraction-free. That’s my idea of perfection.

    What advice would you give to someone starting out in photography?

    Go somewhere new. Changing your environment changes how you see light.
    When you get there, reach out to an agency and ask to shoot with a model for an hour. No styling, no pressure. Just practice in a new space and rediscover what you love about photography.

    And don’t over light. That’s my main thing. Don’t point a light at a model, point it away.

    EVOLVING WITH SPACE

    How has your relationship with environment changed over your career?

    Massively. I started out shooting against graffiti walls because I thought they looked cool. Looking back, they were awful.

    With time, I’ve realised simplicity is key. Clean, quiet environments let the model and story breathe. That’s what I love about spaces like Coal Lane House: every photographer sees it differently, and the results vary wildly.

    The older I get, the more I’m drawn to gentle, natural images where I can just follow someone through a space, let them unfold. Lighting is still a challenge, but it’s also what keeps me learning. A day where the sun is too strong can ruin everything; summer is hard to shoot in because there’s a misunderstanding that you can shoot all day, but you can’t.

    I’ve even started planning retreats for photographers who are ready to level up creatively. It’s about finding that spark again and pushing yourself to the next stage. (Keep an eye on Alex’s instagram for more information – @alexhutch)


    GET IN TOUCH

    Do you want access to location creatives who will help you scout and find the perfect location for your next project? Email us at hello@soscout.com

    Below: Shot by Alex for Benetti Menswear at Coal Lane House

  • SOSCOUT SESSIONS // Episode #1 – Producer Gavin Thornberry from Bad Coyote

    SOSCOUT SESSIONS // Episode #1 – Producer Gavin Thornberry from Bad Coyote

    BEHIND THE SHOOT: HOW PRODUCER GAVIN THORNBERRY TURNS LOCATIONS INTO STORYTELLING POWERHOUSES

    For producer Gavin Thornberry of Bad Coyote, creativity happens on a foundation of solid logistics – the schedule, the load-in, the layout of a room. His work includes projects for Electric Ireland and other brands that have filmed at SoScout locations. We sat down with Gavin to talk inspiration, problem-solving, and why the right location can completely transform a project.

    DINNER WITH A CREATIVE GENIUS

    “If I could pick anyone’s brain, it’d be Christopher Nolan,” Gavin says. “He’s so involved across every element of his productions, not just directing.”

    What he’d want to know most? Regardless of budget, what’s the one problem that always comes up – and how does he solve it?

    “Producing is all about problem-solving,” he adds. “As Clint Eastwood says, things are going to go wrong; it’s how you react when they do.”

    SYSTEMISING INSPIRATION

    This year, Gavin completely overhauled how he collects inspiration.

    “I used to have links scattered across Vimeo, Instagram, LinkedIn – everywhere. Now I track everything in a Notion database. I can tag content by client or theme, so when a new brief lands, I can instantly pull ideas I’ve saved over the past year. It’s made my process so much faster and more intentional.”

    (Note from the Scouts – Austin Kleon wrote about an analogue version of this, referencing Twyla Tharp’s The Creative Habit link)

    WHEN A LOCATION CHANGES EVERYTHING

    One standout example was The Dublin Terrace.

    “The client wanted a series of POV shots from inside appliances. We thought we’d have to use a green screen for some shots. But after some testing, chopping pots and pans with an angle grinder, with our DP, Callum Murphy, in my home kitchen we realised we could pull it off practically.

    “When we recced The Dublin Terrace, everything lined up – dishwasher, washing machine, oven – all perfectly placed. We shot the whole thing in one day without a need for any green screen setups. The lighting from Conor McGuinness tied it together beautifully. That house made the production.”

    WHEN THE LOCATION BECOMES A CHARACTER

    Last year’s shoot with Zoo. for ESB and Science Blast needed a school – a challenge in itself.

    “My wife’s a teacher, so she asked her principal if we could use their building. It’s over a hundred years old, and the room looked incredible on camera,” Gavin says. “David Christopher Lynch, our DP, set up the shots and it immediately felt real – we didn’t have to ‘sell’ it as a school.

    “When a location is perfect, nobody notices, but it adds so much authenticity. Aoife and Michelle from Zoo., our art and creative directors, elevated it even further. It was my favourite-looking shoot of the year.”

    PRECISION, PLANNING, AND THE MYTH OF ‘ON-TIME BY LUCK’

    Bad Coyote has a reputation for smooth productions – and Gavin is quick to point out it’s not by chance.

    “We always wrap on time or early – and it’s not luck. It’s planning. People don’t realise how much goes into that: the load-in, the meal breaks, even pre-ordering coffee. On one Monday shoot, I had everyone’s coffee and lunch picked on Friday. No time wasted, no interruptions. That’s my creative process – the numbers, the figures, the timelines. That way the creatives, the DP, the gaffer etc can do their job properly.”

    He laughs: “I’ve always been on time. If I’m late, my mates assume something’s seriously wrong.”

    BEYOND THE BOARDROOM: USING LOCATIONS TO TELL STORIES

    Helping clients see a location as more than just a backdrop is a big part of Gavin’s role.
    “It’s about pushing them past the obvious. The dreaded ‘boardroom shot’ comes up all the time – huge mahogany table, no flexibility. That’s why recces are vital.”

    He recalls a shoot interviewing apprentice electricians:
    “The client suggested filming in an office, but we pushed for the workshop. It was colder, sure, but visually it made sense – they were talking about their craft, surrounded by transformers and tools. It sold the story instantly.”

    THINKING ABOUT LOCATION EARLY

    “For me, location talk starts on the first call. What should it look like? What’s the budget? The backdrop can make or break a shoot.”

    Gavin often brainstorms with clients live on calls, sometimes pulling options straight from SoScout’s platform.

    “On the Electric Ireland Superhomes project, the brief called for a New York-style loft – not easy to find in Dublin. Then The Meeting House appeared on SoScout’s newsletter. I sent the link with two words: ‘maybe this.’ That was it. We picked the location before scripts or crew were finalised because it was just perfect.”

    SCOUTING LIKE A PRODUCER

    When translating a brief into spatial needs, Gavin looks for flexibility and practicality.
    “Can we shoot multiple setups in one space? Is there a green room? Parking? Food nearby? You can’t underestimate those things.”

    He shares one cautionary tale:
    “On a recent project we didn’t get a recce – no street parking, three flights of stairs, no lift. Sixty minutes just to carry gear up. Compare that to the Electric Ireland Super Homes shoot – easy access, lift straight up, perfect day. David Christopher Lynch taught me early that a bad load-in can break a day.”

    And creatively? “Location choice really clicks once the script or storyboard’s locked. If things are open-ended, I’ll show clients three very different options to get ideas flowing.”

    ADVICE FOR ANYONE STARTING OUT

    “I’ve got two pieces of advice,” he says.
    “First, be sound. This job’s supposed to be fun. Clients don’t get to be on set often – help them enjoy it. No egos.”

    “Second, expect things to go wrong. They always do. What matters is how you react.”

    And for more established producers, he has this piece of advice:

    “Trust your freelancers. Don’t micromanage – that’s why you hired them.”


    READY TO FIND YOUR PERFECT SHOOT SPACE?

    If you’re planning your next production and want to see what’s possible when the right location meets the right idea – get in touch with our Scouts.

    We’re your location creatives unlocking the doors to previously inaccessible spaces for film, TV, PR, and content production – helping bring your vision to life.

  • Visions of Vitality: Exploring Ireland’s Most Photogenic Sports & Wellness Spots

    Visions of Vitality: Exploring Ireland’s Most Photogenic Sports & Wellness Spots

    WELLNESS AS AN INDUSTRY

    The global wellness industry is worth $4.5 trillion, and it’s growing at double the speed of the global economy. According to Ogilvy’s recent Wellness Gap study, 77% of global consumers surveyed consider wellness to be very or extremely important. 1

    For content creators and brands tied in to this booming industry, authenticity is everything. Set your brand content in a tangible location, with a real feel, and suddenly the story becomes compelling. People want, more than anything else, to feel something. Even in this report on the wellness gap, when asked to to choose between feeling better and improving performance:

    the answer was overwhelming: people choose feeling over performing every single time. 74% prefer small, consistent habits over dramatic transformation. They want wellness that helps them feel like themselves, not some optimized version of themselves.2

    SETTING THE SCENE

    Ireland’s diverse and dramatic landscape gifts us rolling green hills and dramatic coastlines, SoScout brings you the locations that bring immediate credibility and atmosphere to any shoot. We provide the interior spaces where movement, wellness, and visual storytelling converge. From the intimate warmth of cosy saunas to the sharp energy of outdoor tennis courts, from historic estates with wild woodland trails to raw coastal settings where hot tubs meet sea winds, these environments don’t just look good on camera; they tell a story before a single word of copy is written.

    Whether you’re crafting a campaign for an athletic brand, shooting editorial content for a wellness publication, or creating social content that needs to stop the scroll – the right location does half the work. Here’s our curated selection of Ireland’s most photogenic sports and wellness spaces, each available to hire individually and ready to elevate your next production.

    COASTAL RAW: WHERE WELLNESS MEETS THE ELEMENTS

    For brands seeking drama, authenticity, and the untamed beauty of Ireland’s Atlantic edge.

    These locations are unapologetic in their wildness. In these locations, visions of wellness include hot water against cold wind, the mineral smell of the sea, and landscapes that dwarf your subjects in the best possible way.

    HAZEL MOUNTAIN HOME

    First up, we have Hazel Mountain Home, Co. Clare. This Scandi-inspired new build home set right next to the Burren comes with stunning landscape views, high ceilings and great natural light. It also has a heated outdoor swimming pool and sauna.

    WINDY RIDGE

    Over on the east coast is Dublin’s Windy Ridge. Perched on a stunning clifftop, this property offers breathtaking panoramic sea views paired with a sleek, modern Scandi coastal interior that effortlessly blends style and serenity.

    It is also situated close to north county Dublin’s stunning ‘folding cliffs’ at Loughshinny.

    THE HERITAGE ESTATE

    Along the south east coast then we have The Heritage Estate – on the Copper Coast UNESCO Global Geopark. Mainly built in the 1800s the house has breathtaking views over the Atlantic Ocean and across the county of Waterford. The main house offers 750sqm of space and there are 10 acres of lawns and woodland with views and access down to the beach. The courtyards, stables and function areas are all renovated and include an old barn which has been remodelled to become the fabulous “Nellie’s Bar”. Suitable for large productions and on-site accommodation.

    WICKLOW INTERIORS: LIGHT, COLOUR & MOUNTAIN CALM

    For brands wanting a minimalist cabin aesthetic or a wild characterful jungle, these locations are where modern design meets natural surroundings.

    These Wicklow properties offer what every lifestyle brand craves: gorgeous interiors that photograph as well as the landscapes outside. Think: golden hour through floor-to-ceiling windows, fire pits at dusk, and that perfect balance of cosy and spacious.

    THE WICKLOW CHALET

    The Wicklow Chalet is a modern, architectural home with chalet-style pitched ceilings and sweeping views of The Wicklow Mountains. The light-filled interiors, cosy vibes and broad deck facing the mountains make it an ideal location for a yoga-inspired shoot.

    CEDAR HOUSE

    In north county Wicklow, Cedar House is a modern, architectural home clad in silvered cedar with wildflower gardens and a bright, lofty interior. Its indoor sauna and lush gardens make it ideal for luxe wellness brands.

    THE GREEN HOUSE

    Another north county Wicklow location is The Green House, a bright, eclectic home with stunning surrounding gardens and views of the Sugar Loaf mountain. Great ceiling height, character and variety of space with lots of personality and bold use of colour. The outdoor bath and shower framed by luscious foliage is a visual dream.

    THE WOODLAND LODGE

    Our final Wicklow property is The Woodland Lodge, a stunning woodland home with cleverly framed views of the surrounding landscape and neutral interiors perfect for shoots. Generously spacious interiors with cosy vibes and lots of natural light combined with stunning woodland surrounds including a hot tub make it ideal for many types of wild wellness brands.

    ESTATE ELEGANCE: WELLNESS ON A LARGER SCALE

    For productions requiring refinement, space, and that ineffable sense of occasion.

    These aren’t just locations, they’re experiences. With tennis courts framed by woodland, pool tables in period rooms, and acres of grounds for everything from sunrise yoga to team building content, these estates offer scale and sophistication.

    CLONALIS HOUSE

    Clonalis House is in county Roscommon. Wild gardens, woodland trails and an outdoor tennis court surround an impeccably restored historic Irish country house, built in 1878.

    THE GEORGIAN ESTATE

    This classic walled Georgian Estate is set on 150 acres of private land with thoughtfully designed contemporary interiors encompassing the original features of the property. The location is secluded and private, can accommodate large productions and has an outdoor tennis court in the grounds also.

    MANOR ESTATE

    The Manor Estate in county Tipperary is a period manor house on an estate with a farm, out-buildings, workers sheds, stables, fernery, gardens, fields, a lake and surrounded by incredible views of the surrounding hills. Period charm and country living bathed in great light.

    ATHLETIC FOUNDATIONS: AUTHENTIC TRAINING SPACES

    For brands looking for real gym energy. No frills, just honest sweat equity.

    Sometimes you don’t want polish. You want echo-y basketballs, scuffed floors, and the unmistakable atmosphere of actual athletic spaces. These locations bring credibility and nostalgia to lifestyle narratives.

    THE FACTORY

    A large factory / loft style space in Dublin 1 full of original industrial features and lots of interesting light. The Factory is a perfect raw canvas for filming, photo shoots & events. Its character is ideal for sporting backdrops also – think martial arts, athletics and sport-inspired street style.

    OLD SCHOOL

    A traditional school building in Dublin city with high ceiling hall spaces, bright colour blocking & original features, Old School is the perfect location for real-life gymnasium vibes – the indoor court is complete with wooden gym benches and basetball hoop and outdoor playground spaces are available also.

    In a wellness industry growing at twice the speed of the global economy, your content needs locations that deliver both visual impact and authentic storytelling. Let’s talk about your next shoot and match you with the setting that brings your brand’s vision to life.

    Start planning your next shoot right now with SoScout.

    1. https://www.forbes.com/councils/forbesbusinesscouncil/2021/02/02/how-brands-can-close-the-wellness-gap/
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    2. https://beardwood.com/updates/the-wellness-gap-the-four-tensions-breaking-mod/ ↩︎
  • Real Homes, Real Kitchens: SoScout’s Kitchen Edit

    Real Homes, Real Kitchens: SoScout’s Kitchen Edit

    The project brief that calls for a kitchen – what next?

    Some key considerations when choosing a kitchen location include functionality, visual style/ personality, production logistics and, most importantly, what your audience is truly looking for.

    Cookery schools and studios often offer kitchen spaces for film and still photography hire – and while you know they’ll have the space to accommodate the crew, and function well, the visuals are limited and they won’t necessarily resonate with your audience. They’ll be lacking the personality (and the emotional connection) that our viewers want from us more and more.

    Audiences today are looking for content that connects with them on a real, emotional level. They want genuine, authentic-feeling imagery/ video that looks beautiful too. And you, as the brand, want something that draws them in, resonates with them and leaves a memorable impression.

    To do that you need a location that aligns tightly with the brand’s story, its aesthetic and its visual identity. In order to tell the story well, you might want a space that feels aspirational, or you may be looking for something more relatable and down-to-earth. The space should feel like a natural extension of brand values, whether that’s family-focused, polished modern living, or artisanal craftsmanship. Whatever it is you’re looking for, you can be sure to find it within SoScout’s curated directory.



    What’s Central to the Kitchen-Based Brief?

    If cookery demos or recipe-led content are on the cards, island hobs are crucial so that the content is grounded within the kitchen and there are no risks of anyone showing their back to the camera. This gives easy access to natural interaction and a variety of angles that show the action, all in the beautiful characterful surrounds of a curated kitchen.

    It’s also important to consider the breadth of content that’s required – kitchen-based content may require a dining set up or a cosy snug/ seating area to help maximise the content you get from one shoot – and these additional areas might be required to be tonally very similar to the kitchen, or very different. Each brief has its own requirements, and we’re here to help you fulfil them!

    Here’s a Look at Some of Our Central-Hob Kitchens:

    The Bright Contemporary, Roscommon
    The Modern Neutral – Dublin
    The Colourful Scandi, Dublin
    The Designer’s Oasis, Galway
    The Dublin Terrace, Dublin

    SoScout Locations Bring Character

    If the central hob is not your top priority, then personality and character will be. You’ll be looking for something really aspirational for a luxury brand or product – a space with high-end finishes, stunning details or unique features that most people don’t have in their own home. Desire is ignited because of the luxury and the polish, but it still feels real, and achievable.

    … even when the brief calls for ‘an ordinary family home’ it still needs to look good.

    More family-driven brands will want to work in kitchens that are still interesting and curated, but just not quite as polished. These homes are more relatable, and are more about authenticity than perfection – the vibe is more ‘this could be my kitchen’ rather than, ‘oh, I’d love to live there’.

    Of course, a lot of SoScout’s homes and kitchens are a hybrid of the two – they are homes and spaces that feel real and achievable, but elevated. They are usually well-designed, clearly loved and used, but also beautifully styled. Because, let’s face it, even when the brief calls for ‘an ordinary family home’ it still needs to look good.

    Whatever aesthetic you’re pursuing, SoScout’s curated directory offers carefully selected authentic home kitchens that align with different brand stories and creative visions. We’ve broken them down by aesthetics, plenty of these examples have central hobs also.

    Cottage-Core Kitchens

    The Woodland Lodge, Wicklow

    Textured Modern Kitchens

    Lark House, Dublin
    Linea House, London
    Park Row Collective 1, Dublin

    Luxe Eclectic Kitchens

    The Coach House, Dublin

    Industrial-Vibe Kitchens

    The Black Box, Dublin
    The Subterranean, Dublin

    Traditional Style Kitchens

    Eala House, Dublin
    The Dublin Cottage, Dublin

    Production Logistics

    Alongside fulfilling the aesthetic aspect of the brief, production logistics are just as important. Production crews will have specific requirements for access, noise, set-up or staging and power – these are all provided with the property’s individual profile.

    SoScout properties are often family homes, each of our property profiles lists the accessible and off-limits areas in each home and the house rules for each location. Local catering options are listed also – because while food preparation, heating and cooking can happen as part of a food brand shoot with prior arrangement, it’s a firm no for crew! Larger productions will use catering trucks and if the property is hired for an event, there is usually space for a food truck service on site.

    When working in a SoScout property, you’re not just hiring a location, you’re being welcomed into a home that holds memories, family traditions, and daily routines. Our homeowners are excited to share their property with you, to help bring creative projects to life – and this space sharing comes with responsibilities that extend far beyond typical studio etiquette. Clean-up will be proportional to how extensively you’ve used the space and appliances – and homeowners will expect their kitchen to be left in the same condition as you found it in the first place, with the utmost care taken of every item.

    Treating their homes with the same care you’d want for your own space ensures positive experiences for everyone involved and helps build the trust that makes authentic location work possible.

    Evaluating potential spaces

    When scouting directly for a kitchen location, the checklist will be extensive and detailed. The scout will make detailed evaluations based on the project brief and their experience. SoScout locations have all already met our baseline requirements –

    • the property has visual appeal and unique characterful features
    • the location will add value to a production
    • the logistics are manageable and available for review (parking, accessibility, crew facilities, noise etc)
    • the kitchen photographs well and is well-maintained
    • the homeowner is not only open to filming in their home, but they are educated in what to expect and how to manage a shoot on site and, of course,
    • there are clear agreements in place


    Additionally, and depending on the brief, the questions you’ll have to answer are:

    • Does it align with the brand’s personality and visual identity?
    • Are there other parts of the property that are needed or can be used for additional content, establishing shots or contextual elements – ie dining tables, living spaces, outdoor areas?

    And of course, everything else that goes with a brilliant, high quality production!

    Some of our kitchens in action

    SoScout kitchens (and dining tables!)

    Jane Seymour in Acorn TV’s Relative Secrets at 42 The Coach House, Dublin
    SuperValu at Coal Lane House, Dublin
    Revive Active at Cedar House, Wicklow
    The Headplan at The Modern Neutral, Dublin
    SuperValu at Broadstone, Dublin
    SuperValu at Broadstone, Dublin
    Irish Craft Cocktails at The Monkstown Home, Dublin

    We have more in-depth kitchen profiles available, get in touch with us and share your brief so that we can find your brand’s kitchen soulmate!

    hello@soscout.com

    Start planning your next shoot right now with SoScout.

  • Top Colourful Locations

    Top Colourful Locations

    WHEN THE BRIEF CALLS FOR COLOUR

    While we’re big fans of the versatility of a neutral toned home and the visual appeal of a textural palette, there will always be a place in our hearts for the playfulness that colourful interiors bring to a shoot.
    Bold colour will sometimes be the secret weapon your brand needs – inviting and joyful tones that align with and augment the brand’s already vibrant personality. From bold accent walls to maximalist layers, each of these properties brings something distinctive to the shoot, triggering a set of emotional responses that a neutral backdrop won’t – and when used correctly, will complement your subject rather than compete.

    Today we’re looking at some of SoScout’s most colourful locations in Ireland, we have properties in counties Dublin, Cork, Wicklow & Clare. Check them out.

    THE COLOURFUL SCANDI

    A 1950’s Dublin property with a colourful extension and renovation. Filled with interesting textures and great light, this is a unique & characterful home.

    THE GREEN HOUSE

    A bright, eclectic home with stunning surrounding gardens and views of the Sugar Loaf mountain. Great ceiling height, character and variety of space with lots of personality and bold use of colour.

    BELLTOWER PLACE

    A Cork city-centre terraced location with well designed, bright interiors. This location, albeit compact, packs a punch with it’s personality with plenty of variety for shoot days.

    TAPESTRY HOUSE

    A Georgian townhouse that blends boho flair with historical charm. Exposed brick walls, mottled plaster and original timber floors create a warm, textured ambiance with design details that pay homage to the home’s Georgian heritage, making this townhouse a perfect fusion of historic character and free-spirited style.

    THE SUBTERRANEAN

    An underground new build home with lots of character & personality – full of interesting texture and styling.

    ARCHITECT’S RESIDENCE

    A clever renovation of a period property that reveals colour & character in unexpected places.



    HAZEL MOUNTAIN HOME

    A scandi inspired new build home in north Co. Clare with stunning landscape views, high ceilings and great natural light.

    THE CHURCHTOWN HOME

    A modern family home in South Dublin with great ceiling height & light, perfect for shoots. Interiors are warm, neutral with pops of colour & texture throughout.

    CHROMA COTTAGE

    A colourful, coastal Dublin property with eclectic interiors and fantastic views.

    THE FARMHOUSE

    This colourful, eclectic farmhouse in Cork is full of charm and character, offering a variety of unique backdrops for shoots. With vibrant decor, vintage touches, and quirky details throughout, it’s a versatile, visually rich location.

    BUTTERFLY HOUSE

    A bold, colorful home in Dublin’s city centre, with striking views of the sea. The interiors are a celebration of vibrant hues, with each room carefully designed to reflect a mix of modern flair and traditional charm. From rich blues to bright accents, the colors create a lively, energetic atmosphere throughout.

    Get in touch with us today to share your brief and let our location creatives find the location soulmate for your next shoot.

  • How Great Locations Amplify Creative Vision

    How Great Locations Amplify Creative Vision

    COAL LANE HOUSE: A CASE STUDY

    THE CREATIVE EQUATION

    We’ve said it before, we’ll say it again – concept plus SoScout location equals much more than the sum of its parts. Today we’re taking a look at SoScout’s flagship location, Coal Lane House, to see just how versatile and dynamic one location together with the right creatives can be.

    SoScout’s locations all have one thing in common – personality. And SoScout’s clients all have one thing in common – a brand with its own unique character and a strong creative vision. When a strong brand meets a location with an aligned personality, the location serves to amplify that creative vision and gives unique results every single time.



    WHY COAL LANE HOUSE WORKS

    Coal Lane House is the home of SoScout’s founder, interior designer Stephanie O’Sullivan and where SoScout started from. Built on the site of an old leather warehouse and designed by Stephanie and her architect husband, Graham, it embodies many of the characteristics we look for in our directory locations, and has the two primary features we require – space and personality.

    Some interior views of Coal Lane House

    Spacious interiors are essential for production crews, though we do also curate intimate spaces for specific creative needs. Through its mix of industrial textures, mid century furnishings and minimalist styling, Coal Lane has its own very unique personality, providing a rich canvas for creatives to work with. This case study aims to illustrate just how incredibly foundational a great location is to a brand shoot and show that the location doesn’t define the outcome.

    When creative teams choose and use the right location for a campaign, and use it well, the return on investment is huge. The result is that clients get exceptional, authentic-feeling assets that will attract and compel their audience in all the right ways – the Coal Lane House case study proves just that.

    HOW GREAT LOCATIONS ELEVATE GREAT IDEAS

    Coal Lane’s rich visual textures and interesting natural light are what make this space such a creative catalyst – you’ll see how natural-light shoots take advantage of how the light changes throughout the day and shoots with additional lighting make the most of the subtle surface texture of the fair-faced concrete walls. Some brands have opted to dwell in the velvety tones and warm glow of diffused natural light while others have exploited the industrial vibe that you get when you bring additional lighting to concrete surfaces.

    The flow of the spaces, the combination of furnishings and surface textures and how the space feels all give creative teams something substantial to work with, a way to take the concept they’ve designed and make it into something unique to them. The non-studio setting makes these concepts feel real to the viewer/ consumer too, a compelling authenticity that can’t be manufactured.

    CASE STUDY: FIFTEEN CREATIVE TEAMS, ONE INSPIRING LOCATION

    Across these next few slides you’ll see how different brands have used the same structural elements, surface textures and spaces to support their brand’s aesthetic. You’ll see how each creative team chose to use available and/ or additional lighting to support their vision and how the space’s personality complimented each brand while still offering a multitude of creative possibilities. Rather than over explain, we’ll let the visuals do the talking. Below you’ll see how 15 different brands have used Coal Lane House as the dynamic backdrop to their fashion brand – and this selection is only fashion brands.

    Scroll down to see the location in action and a wrap up at the end.

    CREATIVE EXPERTISE

    When hiring a creative team to execute your vision, or working with in-house creatives, the mark of their expertise will be in their capacity to exploit a location to its fullest potential. Styling, casting, lighting and direction all come together to create something unique against the rich canvas of a genuine location that will not only compliment the brand’s personality but elevate the aesthetic and lend a whole new dimension to the campaign story.



    CHARACTERFUL PROPERTIES AS THE RICH CANVAS, NOT THE DNA

    SoScout is a curated directory of properties that are shoot-ready and will lend their personality to a campaign as the rich canvas for the creative team to work on, but they are not the DNA of the shoot. Each production crew and brief brings itself to a location in a symbiotic relationship that produces something different every single time to create effective, compelling campaign material.

    When creative teams choose and use the right location for a campaign, and use it well, the return on investment is huge. The result is that clients get exceptional, authentic-feeling assets that will attract and compel their audience in all the right ways – the Coal Lane House case study proves just that.

    Ready to see how the right location can amplify your brand’s creative vision? Explore our curated directory and discover your brand’s location soul mate.

  • EVENT GUIDELINES

    OUR LOCATIONS

    Our locations are primarily first and foremost private homes or private spaces, so any event hosted within them needs to respect that fact.

    We have some key guidelines below on running events in our spaces:

    1. PROFESSIONAL EVENT MANAGEMENT REQUIRED

    All events must be coordinated and overseen by a professional event management company or PR agency. Private, unmanaged gatherings are not permitted.

    2. CAPACITY RESTRICTIONS

    As the majority of our properties are residential, capacities are limited and will be confirmed per property. Event managers are responsible for ensuring numbers do not exceed the agreed capacity.

    3. LIABILITY & LEGAL RESPONSIBILITY

    The event management company or PR agency is solely responsible for the safety and conduct of all guests, staff and contractors. Homeowners must not be held liable for incidents, accidents, or damages that occur during an event. The event coordinator is responsible for securing all necessary insurances, licenses and permits required by law. Any events with children in attendance must be pre-approved by the homeowner and the event manager is responsible for adequate permissions, licenses, insurances and chaperones to comply to local law.

    4. ALCOHOL & BEVERAGES

    If permitted by the owner in advance, alcohol service must be kept minimal and well-managed. Red wine is not permitted inside the properties. The event manager is responsible for controlling consumption and ensuring responsible service.

    5. FOOD & CATERING

    Food and drink may be served and prepped on-site, but no cooking is permitted in the property kitchens. All catering must be done via professional suppliers and must follow health and safety standards. Any catering setup that needs extensive power must be arranged in advance and come with it’s own generator.

    6. INTERIOR CARE

    All interior finishes, furniture, and surfaces must be treated with utmost caution. Protective measures (such as coverings, mats or guards) should be used wherever appropriate. Any damages will be charged back to the event company.

    7. NOISE & NEIGHBOURS

    Noise levels must be kept within reasonable limits in respect of local residents. Curfews may apply depending on the location — these will be agreed in advance. Any form of music or performance – DJ / bands / instrumentalists / dancers / acrobatics etc – must be approved in advance by the owner.

    8. ACCESS & SETUP

    Deliveries, load-ins and breakdowns must be scheduled to minimize disruption to the neighborhood and owner’s time. The event manager is responsible for supervising all
    vendors and contractors as well as being on site to sign for any deliveries. Please factor in what setup days/times you need in order for us to quote correctly.

    9. CLEAN UP & WASTE

    All waste must be removed from the property by the event company immediately after the event. The property must be left in the same condition as found. Please factor in what clean up days/times you need in order for us to quote correctly.

    10. ADDITIONAL RESTRICTIONS

    Smoking and vaping is not permitted on the property internally or externally including externally on public path where there are neighbouring properties. Open flames, fireworks, or hazardous materials are strictly prohibited. Any unusual or high-risk installations must be pre-approved.

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